The SİMA Digital Solutions Platform has introduced its new official mascot. Named "Simi," the character is designed in the form of a robotic squirrel.
Jnews.az reports that according to the platform's official statement, the squirrel's natural traits—gathering and protecting resources, being hardworking and agile—parallel the security of data and user experience in the digital world. The new visual strategy serves to explain digital services in a simpler and more entertaining way for everyone.
“Simi” will soon be implemented across all of SİMA's communication channels and digital interfaces. The main goal behind creating the mascot is to implement innovations in services and improve user experience.
It should be noted that the SİMA Digital Solutions Platform, created by AzInTelecom LLC, is an ecosystem based on cloud and biometric technologies. The platform ensures the digitalization of identification, signing, and payment processes through its products: "SİMA İmza," "SİMA KYC," "SİMA Access," "SİMA Token," and "SİMA Pay."
Source: apa.az
